RISE VELVET DUO HYDRA

Xerophytic plants are "super" plants that specifically adapt to drier environments, capable of surviving without water for extended periods. They self-balance according to external factors such as sunlight, pollution, wind, and other external aggressions. We have incorporated this seemingly simple mechanism into our We Rise cream, resulting in a 114% increase in hydration after 3-6 hours of application, which lasts for 24 hours.

We combine two distinct molecules with different penetration capacities for a comprehensive and combined moisturizing effect. The hyaluronic acid with higher molecular weight remains in the shallower layers of the skin, attracting and retaining water to increase epidermal hydration. Its film-forming and emollient properties create a thin protective layer that reduces water evaporation. On the other hand, the hyaluronic acid with lower molecular weight penetrates deeper layers and has a filling function that helps reduce wrinkles while promoting the synthesis of natural hyaluronic acid in the skin. Both types of hyaluronic acid are present in Velvet Hibiscus Eye Serum.

Rosehip oil is one of the keys to We Rise's improved skin elasticity and firmness. A few drops are necessary to release a powerful cocktail of essential fatty acids omega-3 and omega-6, as well as natural antioxidants such as tocopherol (vitamin E), carotenoids, and phytosterols. Fatty acids and antioxidants are essential for cell regeneration, promoting collagen production and treating signs of aging such as wrinkles and expression lines.

The richness of everlasting flower in flavonoids and acetophenones with great antioxidant power helps strengthen and protect our skin from sun damage and the effects of time. In perfect combination with chamomile in the We Rise formula, everlasting flower incorporates a repairing and regenerating effect on skin cells, contributing to a more even tone and a healthier appearance. Additionally, its antimicrobial and purifying actions are well-known.

Known as a natural botox, hibiscus flower extract has a high content of antioxidants, capable of preventing collagen and elastin degradation. The result is firmer and more hydrated skin with minimized visibility of wrinkles and expression lines. It also provides our formula with additional support of natural alpha hydroxy acids (AHA), with a natural exfoliating action for a fresher and more radiant look. Finally, its richness in Vitamin C helps control and reduce hyperpigmentation, achieving a more even tone and texture.

We formulate Velvet Hibiscus based on ginkgo leaf extract because it contains many antioxidant phytochemicals that can effectively combat free radicals, even more so than other powerful actives such as beta-carotene or vitamin E. This helps protect the skin and contributes to redefining the entire eye area.

As with all those times we have a cup of tea to alleviate the first symptoms of a cold, chamomile is a powerful anti-inflammatory and as such we have chosen it to provide our cream with a soothing action that helps relieve itching and redness. In addition, we have included it in high concentration, so that We Rise is a face cream that provides comfort even to the most sensitive skin.

We use calendula flower extract for its particularly anti-inflammatory and soothing properties, which make this active ingredient an ideal ally for caring for the most delicate skin. Present in Velvet Hibiscus eye serum, it promotes cell regeneration, acting on the metabolism of glycoproteins and collagen fibers, helping to keep the delicate skin around the eyes firmer and more elastic.

Jojoba oil has a combination of fatty acids very similar to sebum, the natural oil of our skin, helping to regulate its production as it is capable of "sending a signal" to inform your skin that it does not need to produce more. In addition, the anti-inflammatory and healing properties of this We Rise ingredient help relieve dryness, flaking and itching. A master ingredient.