Properties and benefits of hibiscus flower
Natural cosmetics have increasingly embraced ingredients of high value for skin health. The hibiscus flower stands out for its antioxidant power, moisturizing effect, and its ability to refine skin texture. Here’s what makes this ingredient so effective in eye serums and other facial treatments.
What is the hibiscus flower?
The hibiscus (Hibiscus spp.) is a plant native to tropical and subtropical regions and widely used in infusions, traditional remedies, and now increasingly in cosmetics thanks to its rich composition of bioactive compounds.
Composition and active compounds
The hibiscus flower contains natural acids, antioxidants, and sugars that provide multiple skincare benefits:
- Antioxidants (phenols and anthocyanins): help neutralize free radicals and reduce oxidative stress.
- Natural organic acids: promote gentle exfoliation and cellular renewal.
- Carbohydrates and mucilage: support hydration and elasticity by helping the skin retain moisture.
Benefits of hibiscus for the skin
Antioxidant effect
Skin is constantly exposed to pollution and UV radiation — major triggers of premature aging. Hibiscus antioxidants help protect against free radicals, supporting a healthier, more radiant appearance.
Hydration and elasticity
The natural sugars and mucilage in hibiscus act as humectants, improving skin hydration and softness.
Cell renewal
The natural acids in hibiscus gently exfoliate the skin, removing dead cells and promoting a smoother, brighter complexion.
Firmness and anti-aging effect
Hibiscus extract is rich in myricetin, a flavonoid known to inhibit collagenase and elastase, enzymes that degrade collagen and elastin. This dual action helps maintain firmness and elasticity while reducing visible signs of aging.
How hibiscus is used in skincare
Hibiscus is a versatile ingredient used in eye serums, creams, toners, and masks, depending on the formula’s purpose.
Eye serums
Used in targeted formulas such as Velvet Hibiscus Eye Serum, hibiscus helps reduce puffiness, dark circles, and fine lines thanks to its antioxidant and revitalizing properties.
Moisturizing and anti-aging creams
Hibiscus-based creams help maintain hydration and firmness, improving the skin’s natural glow and smoothness.
Facial masks
Hibiscus-infused masks gently exfoliate the skin, revealing a luminous and even texture.
Toners and serums
Hibiscus extracts in toners balance and refresh the skin, providing antioxidants in a lightweight format suitable for daily use.
Why choose products with hibiscus?
- Natural alternative: hibiscus offers plant-based benefits backed by scientific evidence, making it an effective choice for modern skincare.
- Suitable for sensitive skin: its gentle and hydrating profile makes it ideal for dry or easily irritated skin.
- Visible results: with consistent use, hibiscus helps improve texture, radiance, and overall tone.
The hibiscus flower brings antioxidant, regenerative, and firming properties that naturally enhance the skin’s vitality and resilience.
About the author
Mafalda Soto is a pharmacist and co-founder of UMOA Cosmetics. With over 15 years of research into sensitive and vulnerable skin — including the study of albinism — she creates evidence-based, respectful skincare. Founder of Beyond Suncare (recognized by the United Nations as a “Best Practice”), she leads UMOA’s scientific and social impact strategy under the Care to Care philosophy.
FAQs
Can hibiscus irritate sensitive skin?
Does it have an exfoliating effect?
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