Hibiscus

INCI: Hibiscus Sabdariffa Flower Extract*

What is Hibiscus?
Hibiscus is a shrub in the mallow family, native to East Asia, mainly China and India.
 
Properties of Hibiscus
Hibiscus flower extract has a high content of antioxidants, especially myricetin, a flavonoid capable of blocking collagenase, an enzyme responsible for collagen degradation. It also serves to inhibit elastase, an enzyme responsible for the breakdown of elastin. Thanks to this joint action, hibiscus is attributed with firming effectiveness and anti-aging benefits. The extract of this flower also contains alpha-hydroxy acids (AHA), natural exfoliants capable of removing the outer layer of dead skin cells from the epidermis and promoting its renewal, providing brightness. Additionally, it is rich in Vitamin C, which thanks to its antioxidant power helps us control and reduce hyperpigmentation and achieve a more uniform tone and texture.