This Black Friday, it’s not about buying more — it’s about choosing better.
About listening to your skin, understanding what it needs, and restoring its natural balance.
At UMOA, we’ve spent more than 15 years studying one of the most delicate skin types in the world.
From that experience comes a skincare line that blends science and nature to strengthen the skin barrier, soothe sensitivity, and bring serenity back to your skin.
Discover our Calm Rituals and find out which one is for your— formulas created to give your skin back what stress and daily life take away.
OUR CALM RITUALS
Cleanse, protect, and calm.
Hydrate, balance, and comfort.
Renew, firm, and soften.
The Barrier Ritual combines the prebiotic cleansing power of the Green Soul Cleanser —which removes impurities without disrupting the skin’s microbiota— with the repairing action of the Skin Barrier Ginkgo Gel Cream, enriched with ceramides, ginkgo biloba, and bisabolol.
WHAT IT DOES: strengthens the skin barrier, soothes sensitivity, and helps maintain the microbiota in balance, protecting the skin from environmental stress and dehydration.
The combination of these two steps gently cleanses and deeply repairs, restoring comfort and the skin’s natural resilience.
Its melting texture and delicate scent create a sensorial experience that invites you to pause, breathe, and reconnect with your skin.
RESULTS 🔆: A ritual designed to reinforce the skin barrier and restore comfort, elasticity, and the skin’s natural ability to adapt.
Available on 20.11
This ritual combines the hydrating power of the Goji Nectar Hydrating Serum with the ceramides and ginkgo extract of the Skin Barrier Ginkgo Gel Cream.
WHAT IT DOES: restores hydration across all layers of the skin, strengthens the barrier function, and enhances the skin’s natural ability to retain moisture.
The synergy between both treatments helps keep the skin plump and protected, softens dehydration lines, and soothes irritation caused by stress or environmental changes.
RESULTS 🔆: A simple, sensorial routine that gives the skin what it needs to feel balanced: deep hydration, freshness, and lasting calm.
Available on 20.11
This ritual is designed for those who want to renew their skin gently, without harshness.
The Royal Bakuchiol Perfecting Serum —the natural alternative to retinol— stimulates collagen production, improves texture, and enhances radiance.
The Velvet Hibiscus Eye Depuff Serum, with hibiscus, niacinamide, and vitamin K, decongests and smooths the delicate eye contour area.
WHAT IT DOES: targets signs of fatigue and aging, delivering firmness, vitality, and a more even, luminous appearance.
Its combined action promotes cell renewal without irritation or dryness, offering visible results that respect even the most sensitive skin.
RESULTS 🔆: Created for those who understand that anti-aging care is not a fight against time, but an act of calm, consistency, and respect for the skin.
Available on 20.11
FROM THE STUDY OF DELICATE SKIN TO THE EXPERT CARE OF YOURS
My name is Mafalda Soto. I’m a pharmacist, formulator, and co-founder of UMOA and the NGO Beyond Suncare.
For more than a decade, I’ve dedicated my career to studying and caring for some of the most delicate skin in the world — the skin of people with albinism in Africa.
Through Beyond Suncare, recognized by the United Nations as a Best Practice initiative, we’ve developed tailored formulas to protect these vulnerable skins from the sun and skin cancer, while also leading education and dermatological care programs within local communities.
From that experience, UMOA was born, a brand with a clear purpose: to unite scientific evidence with real social impact.
Each product is inspired by that learning, to understand the skin, to listen to it, and to restore its natural balance.
I deeply believe that caring for our skin is also a way to care for others.
That’s why this Black Friday I’m not inviting you to buy more, but to choose better: skincare that strengthens, soothes, and respects your skin, while supporting those who need it most.